| The general public is being presented with many different messages in the media, some of which are misleading. This has resulted in numerous misconceptions about dental implants. IDIA believes that the public should be better informed about dental implants and who is qualified to provide treatment. We believe that this is particularly important in light of the increasing amount of advertising that promotes low price and ignores quality and expertise.
Therefore, we are committed to making increased public awareness a major focus in 2010.
Public Service Announcements
IDIA has produced pubic service announcements (PSA's) that are designed to drive consumers to MissingTeeth.org for more information. The PSA's call attention to the misconceptions resulting from questionable advertising claims and are an effective tool, particularly in markets where implant super centers are advertising heavily.
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To view the public service announcement click here. |
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Consumer Web Site
IDIA maintains a web site for consumers who want to research their options for tooth replacement. MissingTeeth.org is an incredibly effective tool for patient education and members are encouraged to utilize the site to support their treatment recommendations.
- Implants vs. Bridges
- Compromised Teeth
- Bone Resorption
- Cost Effectiveness
- Frequently Asked Questions
The site provides information that clarifies many of the misconceptions created by questionable advertising claims, including:
- Implant Super Centers
- Mini-implants
- Bargain Implants
- Implied Expertise
- Doctor Qualifications
- Teeth-in-a-Day
IDIA members are encouraged to utilize the site as an objective source of accurate information regarding various advertising claims. Click to view MissingTeeth.org.
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